{"id":3401,"date":"2022-09-02T08:59:00","date_gmt":"2022-09-02T08:59:00","guid":{"rendered":"https:\/\/durabilitas.ch\/?post_type=projekte&#038;p=3401"},"modified":"2025-11-13T09:41:37","modified_gmt":"2025-11-13T09:41:37","slug":"etude-diffusion-solutions-economie-circulaire","status":"publish","type":"projekte","link":"https:\/\/durabilitas.ch\/fr\/projets\/etude-diffusion-solutions-economie-circulaire\/","title":{"rendered":"\u00c9tude diffusion solutions \u00e9conomie circulaire"},"content":{"rendered":"\r\n<header id=\"header-block_3e100d846b02df25512d2c046ad976de\" class=\"page-header has-no-image has-spacing--default\">\r\n\r\n    \r\n    <div class=\"page-header__content has-title-image--large\">\r\n\r\n        <div class=\"page-header__inner\">\r\n\r\n            <div class=\"page-header__category\">\r\n\r\n                <a href=\"https:\/\/durabilitas.ch\/fr\/categories-projets\/economie-circulaire\/\">\u00c9conomie circulaire<\/a>\r\n            <\/div>\r\n\r\n            <div class=\"page-header__title\">\n\n<h1 class=\"wp-block-heading\">\u00c9tude sur la diffusion de solutions d\u2019\u00e9conomie circulaire<\/h1>\n\n\n\n<p class=\"page-header__text\">Sur mandat de l\u2019Office f\u00e9d\u00e9ral de l\u2019environnement (OFEV) et du Secr\u00e9tariat d\u2019\u00c9tat \u00e0 l\u2019\u00e9conomie (SECO), nous avons men\u00e9 une \u00e9tude visant \u00e0 identifier onze facteurs permettant aux PME suisses de r\u00e9ussir leur transition vers des mod\u00e8les d&rsquo;affaire circulaires. Nous avons en outre r\u00e9dig\u00e9 des recommandations sur la mani\u00e8re dont les pouvoirs publics, les associations professionnelles et les responsables politiques peuvent promouvoir l\u2019\u00e9conomie circulaire. Les r\u00e9sultats sont \u00e9galement pr\u00e9sent\u00e9s de mani\u00e8re accessible pour les PME et un large public.<br><\/p>\n\n<\/div>\r\n        <\/div>\r\n\r\n        \r\n                        <figure class=\"page-header__image\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post.png 1080w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-300x300.png 300w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-1024x1024.png 1024w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-150x150.png 150w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-768x768.png 768w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-430x430.png 430w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-1070x1070.png 1070w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-470x470.png 470w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                <\/figure>\r\n        \r\n    <\/div><!-- .page-header__content -->\r\n\r\n            <a class=\"link-overview\" href=\"https:\/\/durabilitas.ch\/fr\/projets\/\">\r\n            vue d&rsquo;ensemble        <\/a>\r\n    \r\n\r\n<\/header>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises suisses suivent g\u00e9n\u00e9ralement un mod\u00e8le d&rsquo;affaire lin\u00e9aire&nbsp;: extraction des ressources, fabrications des produits, vente, utilisation et \u00e9limination. Seul un dixi\u00e8me des entreprises suisses misent actuellement de mani\u00e8re substantielle sur l\u2019\u00e9conomie circulaire (Stucki &amp; W\u00f6rter 2022). Le r\u00f4le des PME (jusqu\u2019\u00e0 250&nbsp;employ\u00e9.es) est essentiel, car elles repr\u00e9sentent plus de 99&nbsp;% des entreprises suisses (<a href=\"https:\/\/www.bfs.admin.ch\/bfs\/fr\/home\/statistiques\/industrie-services\/entreprises-emplois\/structure-economie-entreprises\/pme.html\" target=\"_blank\" rel=\"noreferrer noopener\">OFS 2023<\/a>).<\/p>\n\n\n\r\n    <div id=\"facts-block_7fae603f7602bc226aac5fca8d89551e\" class=\"facts has-spacing--default\">\r\n\r\n        \r\n        <div class=\"facts__inner\">\r\n\r\n                            <div class=\"fact fade-up\">\r\n                    <p class=\"fact__number\"> 99 %<\/p>\r\n                    <p class=\"fact__text\">des entreprises suisses sont des PME (jusqu\u2019\u00e0 250 employ\u00e9.es<\/p>\r\n                <\/div><!-- .fact -->\r\n                            <div class=\"fact fade-up\">\r\n                    <p class=\"fact__number\">&lt; 15 %<\/p>\r\n                    <p class=\"fact__text\">des PME suisses suivent un mod\u00e8le d\u2019\u00e9conomie circulaire.<\/p>\r\n                <\/div><!-- .fact -->\r\n            \r\n        <\/div><!-- .facts__inner -->\r\n\r\n\r\n    <\/div><!-- .facts -->\r\n\r\n\n\n\n<p class=\"wp-block-paragraph\">Les PME qui souhaitent adopter des mod\u00e8les d\u2019affaires circulaires font face \u00e0 de nombreux obstacles\u00a0(De Jesus &amp; Mendon\u00e7a 2018; Hina et al. 2022; Sitra 2021; Stucki et al. 2023; Sp\u00f6rri et al. 2021 ) :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manque de sensibilisation et de connaissances des partenaires et de la client\u00e8le sur l\u2019\u00e9conomie circulaire&nbsp;;<\/li>\n\n\n\n<li>N\u00e9cessit\u00e9 de changer les processus et structures \u00e9tablis&nbsp;;<\/li>\n\n\n\n<li>Efforts d\u2019adaptation \u00e0 fournir par la client\u00e8le (facteur psychologique, contraintes temporelles)&nbsp;;<\/li>\n\n\n\n<li>Difficult\u00e9 \u00e0 formuler des propositions de valeur dans le contexte actuel&nbsp;;<\/li>\n\n\n\n<li>Manque de temps et de financement pour les innovations technologiques et le d\u00e9veloppement de l\u2019entreprise&nbsp;;<\/li>\n\n\n\n<li>Manque de maturit\u00e9 des nouvelles technologies ou de mise en \u0153uvre technique trop complexe&nbsp;;<\/li>\n\n\n\n<li>Manque d\u2019expertise et de personnel qualifi\u00e9 pour la mise en \u0153uvre&nbsp;;<\/li>\n\n\n\n<li>Risque \u00e9conomique d\u00fb aux co\u00fbts d\u2019investissement \u00e9lev\u00e9s et \u00e0 la propension incertaine de la client\u00e8le \u00e0 payer&nbsp;;<\/li>\n\n\n\n<li>Lois et normes d\u00e9favorables et absence d\u2019instruments de promotion \u00e9tatiques.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Notre solution&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afin d\u2019accompagner les PME sur la voie de l\u2019\u00e9conomie circulaire, l\u2019OFEV et le SECO nous ont confi\u00e9 la r\u00e9alisation de cette \u00e9tude. Celle-ci visait \u00e0 identifier les facteurs d\u00e9terminants pour permettre aux PME suisses de r\u00e9ussir l\u2019int\u00e9gration de mod\u00e8les d&rsquo;affaire circulaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9conomie circulaire pour les PME \u2013 les 11&nbsp;cl\u00e9s du succ\u00e8s<\/h2>\n\n\n\r\n<div id=\"info-slider-block_276c4c3e52e8f7de7aef3ba9974d04e2\" class=\"info-slider splide has-spacing--default\" role=\"group\" aria-label=\"Testimonial-Slider\">\r\n\r\n\r\n    <div class=\"splide__navigation navi--top\">\r\n\r\n        <div class=\"splide__arrows\">\r\n\r\n            <button class=\"splide__arrow splide__arrow--prev image-slider__arrow splide__arrow--reverse\">\r\n                <img decoding=\"async\" src=\"https:\/\/durabilitas.ch\/wp-content\/themes\/durabilitas-theme\/assets\/img\/icons\/icon-arrow-left.svg\" alt=\"Previous Slide\">\r\n            <\/button>\r\n\r\n            <button class=\"splide__arrow splide__arrow--next image-slider__arrow splide__arrow--reverse\">\r\n                <img decoding=\"async\" src=\"https:\/\/durabilitas.ch\/wp-content\/themes\/durabilitas-theme\/assets\/img\/icons\/icon-arrow-left.svg\" alt=\"Next Slide\">\r\n            <\/button>\r\n        <\/div><!-- .splide__arrows -->\r\n\r\n    <\/div><!-- .splide__navigation -->  \r\n\r\n    <div class=\"splide__track\">\r\n        <div class=\"splide__list\">\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_1-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b01 : Mettre en \u00e9vidence le b\u00e9n\u00e9fice apport\u00e9                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Communiquer la plus-value des produits ou services circulaires par rapport \u00e0 la production lin\u00e9aire afin de se d\u00e9marquer des concurrents et d\u2019attirer de la client\u00e8le et des partenaires.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_2-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b02 : Sortir de la niche \u00e9cologique                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Concevoir une exp\u00e9rience de consommation famili\u00e8re afin de m\u00e9nager la client\u00e8le, qui aura moins d\u2019efforts d\u2019adaptation \u00e0 fournir, et d\u2019\u00e9largir son cercle de client.e.s au-del\u00e0 de la niche \u00e9cologique.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_3-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b03 : Pr\u00e9senter une offre facile d\u2019acc\u00e8s                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Montrer que la pr\u00e9servation des ressources n\u2019est pas synonyme de sacrifices, car les produits et les services peuvent \u00eatre con\u00e7us de mani\u00e8re \u00e0 \u00eatre faciles \u00e0 utiliser.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_4-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b04 : Changer les habitudes en douceur                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Cr\u00e9er des incitations et des offres qui encouragent de nouvelles habitudes de consommation plus durables pour que les client.e.s amorcent plus ais\u00e9ment le changement.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_5-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b05 : \u00catre pr\u00e9sent physiquement                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Se doter d\u2019un point de vente central pour renforcer la confiance et accro\u00eetre la visibilit\u00e9 des mod\u00e8les d\u2019affaire circulaires.\r\n                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_6-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b06 : Oser la nouveaut\u00e9                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Promouvoir une culture d\u2019entreprise propice \u00e0 l\u2019innovation et \u00e0 l\u2019apprentissage de nouvelles comp\u00e9tences.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_7-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b07 : Cr\u00e9er une marge de man\u0153uvre financi\u00e8re                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            D\u00e9velopper des strat\u00e9gies pour se s\u00e9curiser financi\u00e8rement afin de r\u00e9duire le risque \u00e9conomique et de se donner les moyens d\u2019innover.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_8-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b08 : Poursuivre une vision claire                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            D\u00e9finir une orientation claire, qui encadrera les d\u00e9cisions et les strat\u00e9gies.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_9-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b09 : Ne pas oublier le march\u00e9 B2B                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Identifier les potentiels dans le segment business-to-business pour tirer profit des \u00e9conomies d\u2019\u00e9chelle et de la transparence.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_10-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b010 : Collaborer \u00e0 l\u2019\u00e9chelle sectorielle et intersectorielle                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            Lancer et entretenir des coop\u00e9rations dans l\u2019ensemble du secteur et au-del\u00e0, sur toute la cha\u00eene de valeur, afin de cr\u00e9er des synergies et de surmonter des d\u00e9fis communs.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n                <div class=\"info-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"info-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"570\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Kreislaufwirtschaft-KMU-Erfolg_11-600x570.png\" class=\"attachment-info-slider-image size-info-slider-image\" alt=\"\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"info-slide__content\">\r\n                        \r\n                        <h3 class=\"info-slide__headline\">\r\n                            N\u00b011: Rahmenbedingungen aktiv mitgestalten                        <\/h3>\r\n\r\n                        <p class=\"info-slide__text\">\r\n                            S\u2019engager politiquement et socialement afin d\u2019am\u00e9liorer les lois, les normes, les processus et les connaissances en mati\u00e8re d\u2019\u00e9conomie circulaire.                        <\/p>\r\n\r\n                        \r\n                    <\/div><!-- .info-slide__content -->\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n        <\/div><!-- .splide__list -->\r\n    <\/div><!-- .splide__track -->\r\n\r\n  \r\n\r\n<\/div><!-- .testimonial-slider -->\r\n\r\n\n\n\r\n<div class=\"accordion__outer has-spacing--default\">\r\n\r\n    \r\n    <div class=\"accordion\">\r\n        <div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading accordion__title\">M\u00e9thodologie de l&rsquo;\u00e9tude<\/h4>\n\n\n\r\n<div class=\"accordion__content\">\r\n    <div class=\"accordion__content__inner\">\n\n<p class=\"accordion__paragraph\">Les PME suisses s\u00e9lectionn\u00e9es pour l\u2019\u00e9tude sont issues de secteurs qui ont \u00e0 la fois un impact environnemental important et sont confront\u00e9s \u00e0 un d\u00e9fi en termes de diffusion de l&rsquo;\u00e9conomie circulaire (cf. \u00e9tude de Stucki et W\u00f6rter 2022&nbsp;: Statusbericht der Schweizer Kreislaufwirtschaft). Il s&rsquo;agit des secteurs suivants:&nbsp;&nbsp;la construction\/le logement, l\u2019alimentation, la mobilit\u00e9, l\u2019industrie textile, et l\u2019\u00e9lectronique. Toutes les PME selectionn\u00e9es mettent en \u0153uvre des mod\u00e8les d&rsquo;affaire circulaires particuli\u00e8rement \u00e9conomes en ressources ax\u00e9s sur les strat\u00e9gies de l&rsquo;\u00e9conomie circulaire du partage, du reconditionnement et de la r\u00e9utilisation.<\/p>\n\n\n\n<p><strong>Reconditionnement&nbsp;:<\/strong>&nbsp;revendo, FREITAG, Burri, Rework<\/p>\n\n\n\n<p><strong>R\u00e9utilisation&nbsp;:<\/strong>&nbsp;ReCIRCLE, sumami, RUSS, Loopia, 2nd Peak<\/p>\n\n\n\n<p><strong>Partage\/location&nbsp;:<\/strong>&nbsp;Rent a Bike, loopi, Codha, Sharely, OiOiOi, Elite<\/p>\n\n\n\n<p>\u00c0 partir de la litt\u00e9rature scientifique existante, les connaissances sur les obstacles et les facteurs de r\u00e9ussite de la mise en \u0153uvre de mod\u00e8les d\u2019affaire circulaires ont \u00e9t\u00e9 \u00e9toff\u00e9es dans le cadre d&rsquo;entretiens avec les PME. Les r\u00e9sultats confirment que les PME interrog\u00e9es sont confront\u00e9es \u00e0 des obstacles similaires \u00e0 ceux mentionn\u00e9s dans les travaux de recherche internationaux. Les facteurs de r\u00e9ussite identifi\u00e9s sont \u00e9galement similaires \u00e0 d&rsquo;autres \u00e9tudes. L\u2019enqu\u00eate a toutefois permis de mettre en \u00e9vidence des aspects sp\u00e9cifiques potentiellement riches d\u2019enseignements pour les PME suisses.<\/p>\n\n\n\n<p class=\"accordion__paragraph\">Outre l\u2019analyse de la litt\u00e9rature scientifique, l\u2019\u00e9tude s\u2019est appuy\u00e9e sur la m\u00e9thode de l&rsquo;entretien de groupe pour la collecte des donn\u00e9es ainsi que sur une analyse qualitative des donn\u00e9es. Les entreprises ont \u00e9t\u00e9 invit\u00e9es \u00e0 rejoindre un entretien de groupe correspondant \u00e0 leur mod\u00e8le d\u2019affaire. \u00c0 des fins de validation et de contextualisation des r\u00e9sultats, cinq expert.e.s en \u00e9conomie circulaire externes ont \u00e9t\u00e9 consult\u00e9.e.s.<\/p>\n\n<\/div><\/div>\n<\/div>    <\/div>\r\n\r\n<\/div>\r\n\n\n\r\n    <aside id=\"info-list-block_48111b82bbb68b39f3c835f49b1af535\" class=\"info-list-block has-spacing--default\">\r\n\r\n     \r\n            <p class=\"info-list__headline\">\r\n                Les r\u00e9sultats du projet :            <\/p>\r\n    \r\n        <div class=\"info-list\">\r\n\r\n            \r\n                <div class=\"info-list__item\">\r\n\r\n                     \r\n\r\n                            <a href=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/240315-Studie-Diffusion-KLW-sanu-durabilitas-final.pdf\" \r\n                            class=\"link-intern\" \r\n                            target=\"_blank\">\r\n                        \r\n                        \r\n\r\n\r\n                        <h5 class=\"info-list__item__title\">\r\n                            \u00c9tude \u00ab Diffusion von Kreislaufwirtschafts-L\u00f6sungen \u2013 Lernen von Pionier-KMUs in der Schweiz \u00bb                        <\/h5>\r\n\r\n\r\n\r\n                                            <span class=\"info-list-icon\"><\/span>\r\n                        <\/a>\r\n                    \r\n\r\n                <\/div><!-- .info-list__item -->\r\n\r\n            \r\n                <div class=\"info-list__item\">\r\n\r\n                     \r\n\r\n                            <a href=\"https:\/\/lenvironnement.ch\/sujet\/economie-circulaire\" \r\n                            class=\"link-extern\" \r\n                            target=\"_blank\">\r\n                        \r\n                        \r\n\r\n\r\n                        <h5 class=\"info-list__item__title\">\r\n                            Traitement des r\u00e9sultats en fonction des groupes cibles et pr\u00e9sentation lors de manifestations                        <\/h5>\r\n\r\n\r\n\r\n                                            <span class=\"info-list-icon\"><\/span>\r\n                        <\/a>\r\n                    \r\n\r\n                <\/div><!-- .info-list__item -->\r\n\r\n            \r\n                <div class=\"info-list__item\">\r\n\r\n                     \r\n\r\n                            <a href=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Erfolgsfaktoren-Uebersicht_fr.pdf\" \r\n                            class=\"link-intern\" \r\n                            target=\"_blank\">\r\n                        \r\n                        \r\n\r\n\r\n                        <h5 class=\"info-list__item__title\">\r\n                            L\u2019\u00e9conomie circulaire pour les PME : les 11 cl\u00e9s du succ\u00e8s                        <\/h5>\r\n\r\n\r\n\r\n                                            <span class=\"info-list-icon\"><\/span>\r\n                        <\/a>\r\n                    \r\n\r\n                <\/div><!-- .info-list__item -->\r\n\r\n            \r\n                <div class=\"info-list__item\">\r\n\r\n                     \r\n\r\n                            <a href=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/240416_Policy_brief_Diffusionsstudie_fr_final_neu.pdf\" \r\n                            class=\"link-intern\" \r\n                            target=\"_blank\">\r\n                        \r\n                        \r\n\r\n\r\n                        <h5 class=\"info-list__item__title\">\r\n                            Recommandations pour les pouvoirs publics, les associations professionnelles et les responsables politiques                        <\/h5>\r\n\r\n\r\n\r\n                                            <span class=\"info-list-icon\"><\/span>\r\n                        <\/a>\r\n                   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             <img decoding=\"async\" src=\"https:\/\/durabilitas.ch\/wp-content\/themes\/durabilitas-theme\/assets\/img\/icons\/icon-arrow-left.svg\" alt=\"Next Slide\">\r\n            <\/button>\r\n        <\/div><!-- .splide__arrows -->\r\n\r\n    <\/div><!-- .splide__navigation -->  \r\n\r\n    <div class=\"splide__track\">\r\n        <div class=\"splide__list\">\r\n\r\n            \r\n                <div class=\"testimonial-slide splide__slide\">\r\n\r\n                    \r\n                        <figure class=\"testimonial-slide__image\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"430\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/FREITAG_CL_quadrat-430x430.jpg\" class=\"attachment-testimonial-slider-image size-testimonial-slider-image\" alt=\"\" srcset=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/FREITAG_CL_quadrat-430x430.jpg 430w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/FREITAG_CL_quadrat-300x300.jpg 300w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/FREITAG_CL_quadrat-150x150.jpg 150w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/FREITAG_CL_quadrat-470x470.jpg 470w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/FREITAG_CL_quadrat.jpg 700w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/>                        <\/figure>\r\n\r\n                    \r\n                    <div class=\"testimonial-slide__content\">\r\n                        \r\n                        <blockquote>\r\n                            <p class=\"testimonial-slide__quote\">\r\n                                \u00ab\u202fBoucler le cycle de vie d\u2019un produit, \u00e7a ne se fait pas tout seul, cela passe par des coop\u00e9rations bien au-del\u00e0 des murs de sa propre entreprise\u202f \u00bb                            <\/p>\r\n                            <cite>Bigna Salzmann, Freitag<\/cite>\r\n                        <\/blockquote>\r\n\r\n                    <\/div>\r\n\r\n                <\/div><!-- .testimonial-slide -->\r\n\r\n            \r\n        <\/div><!-- .splide__list -->\r\n    <\/div><!-- .splide__track -->\r\n\r\n  \r\n\r\n<\/div><!-- .testimonial-slider -->\r\n\r\n\n\n\n<h3 class=\"wp-block-heading\">Le projet en faits &amp; en chiffres :<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-block-wrapper\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Partenaire de financement<\/strong><br>Office f\u00e9d\u00e9ral de l\u2019environnement (OFEV), Secr\u00e9tariat d\u2019\u00c9tat \u00e0 l\u2019\u00e9conomie (SECO)<\/td><td><strong>Activit\u00e9s<\/strong><br>Analyse, transfert de connaissances, plaidoyer&nbsp;<\/td><\/tr><tr><td><strong>P\u00e9riode<\/strong><br>2023 \u2013 2025<\/td><td><strong>Partenaires de mise en \u0153uvre<\/strong><br>15&nbsp;PME suisses<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\r\n<div id=\"logo-block_c955956628279ce522c5a3536e8dd946\" class=\"logo-slider splide fade-up has-spacing--default\" role=\"group\" aria-label=\"Logo-Slider\">\r\n\r\n    <div class=\"splide__track\">\r\n        <div class=\"splide__list\">\r\n\r\n                   \r\n\r\n                    <figure class=\"Logo-slide splide__slide\">\r\n\r\n                                                    <a href=\"https:\/\/www.bafu.admin.ch\/bafu\/de\/home.html\" target=\"_blank\">\r\n                        \r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"880\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/durabilitas-parter-BAFU.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/durabilitas-parter-BAFU.png 2000w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/durabilitas-parter-BAFU-300x132.png 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loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"215\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/durabilitas-partner_seco.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/durabilitas-partner_seco.jpg 515w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/durabilitas-partner_seco-300x125.jpg 300w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/durabilitas-partner_seco-470x196.jpg 470w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/>\r\n                                                    <\/a>    \r\n                          \r\n\r\n                    <\/figure>\r\n\r\n                \r\n        <\/div><!-- .splide__list -->\r\n    <\/div><!-- .splide__track -->\r\n\r\n    <div class=\"splide__navigation\">\r\n\r\n        <div class=\"splide__arrows\">\r\n\r\n            <button class=\"splide__arrow splide__arrow--prev image-slider__arrow 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.613\" height=\"16.268\" viewBox=\"0 0 64.613 16.268\">\r\n                    <g id=\"Gruppe_7839\" data-name=\"Gruppe 7839\" transform=\"translate(-563.5 -1588.198)\">\r\n                        <line id=\"Linie_372\" data-name=\"Linie 372\" y2=\"60.767\" transform=\"translate(565 1596.162) rotate(-90)\" fill=\"none\" stroke=\"#000000\" stroke-linecap=\"round\" stroke-width=\"3\"\/>\r\n                        <path id=\"Pfad_36165\" data-name=\"Pfad 36165\" d=\"M-15746.039-20476.533l6.207,4.605,5.855-4.605\" transform=\"translate(21098.154 -14143.672) rotate(-90)\" fill=\"none\" stroke=\"#000000\" stroke-linecap=\"round\" stroke-width=\"3\"\/>\r\n                    <\/g>\r\n                <\/svg>\r\n            <\/button>\r\n        <\/div><!-- .splide__arrows -->\r\n\r\n    <\/div><!-- .splide__navigation -->     \r\n\r\n<\/div><!-- .gallery-slider -->\r\n\r\n\n\n\r\n    <div id=\"teaser-sliderblock_61b4dd05adf91178bc0c00da2c0a6c4b\" class=\"teaser-slider splide has-spacing--default\" role=\"group\" aria-label=\"Teaser-Slider\">\r\n\r\n                    <h4 class=\"news-block__headline wp-block-heading is-style--kicker\">\r\n                Actualit\u00e9            <\/h4>\r\n        \r\n        <div class=\"splide__navigation navi--top\">\r\n\r\n            <div class=\"splide__arrows\">\r\n\r\n                <button class=\"splide__arrow splide__arrow--prev image-slider__arrow splide__arrow--reverse\">\r\n                    <img decoding=\"async\" src=\"https:\/\/durabilitas.ch\/wp-content\/themes\/durabilitas-theme\/assets\/img\/icons\/icon-arrow-left.svg\" alt=\"Previous Slide\">\r\n                <\/button>\r\n\r\n                <button class=\"splide__arrow splide__arrow--next image-slider__arrow splide__arrow--reverse\">\r\n                    <img decoding=\"async\" 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src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post.png\" class=\"attachment-teaser-thumb size-teaser-thumb wp-post-image\" alt=\"\" srcset=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post.png 1080w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-300x300.png 300w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-1024x1024.png 1024w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-150x150.png 150w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-768x768.png 768w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-430x430.png 430w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-1070x1070.png 1070w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-470x470.png 470w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>        <\/a>\r\n    <\/figure>\r\n\r\n    <div class=\"article-teaser__content\">\r\n\r\n        <h2 class=\"article-teaser__heading\">\r\n            <a href=\"https:\/\/durabilitas.ch\/fr\/themes\/economie-circulaire\/leconomie-circulaire-va-au-dela-du-recyclage\/\" rel=\"bookmark\">L&rsquo;\u00e9conomie circulaire va au-del\u00e0 du recyclage<\/a>\r\n        <\/h2>\r\n\r\n        <div class=\"article-teaser__meta\">\r\n            <p class=\"post_cats\"><a href=\"https:\/\/durabilitas.ch\/fr\/category\/themes\/economie-circulaire\/\">\u00c9conomie circulaire<\/a><\/p>        <\/div><!-- article-teaser__meta -->        \r\n\r\n    <\/div><!-- article-teaser__content -->\r\n\r\n<\/article><!-- article-teaser -->    \r\n\r\n<article id=\"post-4560\" class=\"article-teaser splide__slide post-4560 post type-post status-publish format-standard has-post-thumbnail hentry category-transfert-de-connaissances category-economie-circulaire category-publications\">\r\n\r\n    <figure class=\"article-teaser__thumb\">\r\n        <a href=\"https:\/\/durabilitas.ch\/fr\/themes\/economie-circulaire\/notre-etude-dans-le-magazine-zup\/\" rel=\"bookmark\">\r\n            <img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"266\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/04\/Verlauf-Keyvisual_2.jpeg\" class=\"attachment-teaser-thumb size-teaser-thumb wp-post-image\" alt=\"\" \/>        <\/a>\r\n    <\/figure>\r\n\r\n    <div class=\"article-teaser__content\">\r\n\r\n        <h2 class=\"article-teaser__heading\">\r\n            <a href=\"https:\/\/durabilitas.ch\/fr\/themes\/economie-circulaire\/notre-etude-dans-le-magazine-zup\/\" rel=\"bookmark\">Notre \u00e9tude dans le magazine \u00ab ZUP \u00bb<\/a>\r\n        <\/h2>\r\n\r\n        <div class=\"article-teaser__meta\">\r\n            <p class=\"post_cats\"><a href=\"https:\/\/durabilitas.ch\/fr\/category\/themes\/economie-circulaire\/\">\u00c9conomie circulaire<\/a><\/p>        <\/div><!-- article-teaser__meta -->        \r\n\r\n    <\/div><!-- article-teaser__content -->\r\n\r\n<\/article><!-- article-teaser -->    \r\n\r\n<article id=\"post-1348\" class=\"article-teaser splide__slide post-1348 post type-post status-publish format-standard has-post-thumbnail hentry category-analyse-fr category-economie-circulaire category-publications\">\r\n\r\n    <figure class=\"article-teaser__thumb\">\r\n        <a href=\"https:\/\/durabilitas.ch\/fr\/publications\/un-rapport-redige-pour-le-seco-cite-une-etude-de-durabilitas\/\" rel=\"bookmark\">\r\n            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post.png\" class=\"attachment-teaser-thumb size-teaser-thumb wp-post-image\" alt=\"\" srcset=\"https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post.png 1080w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-300x300.png 300w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-1024x1024.png 1024w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-150x150.png 150w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-768x768.png 768w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-430x430.png 430w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-1070x1070.png 1070w, https:\/\/durabilitas.ch\/wp-content\/uploads\/2025\/03\/KLW-Studie-Bild_BAFU-Instagram-Post-470x470.png 470w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>        <\/a>\r\n    <\/figure>\r\n\r\n    <div 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